Constellation Brands enters agreement with Coca-Cola, Fresca to launch line of alcohol
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VICTOR, N.Y. (WHEC) — Alcohol company Constellation Brands is partenering with the soft drink powerhouse for a new line of alcohol in 2022.
Fresca Mixed will be, "a new, distinctive line of spirit-based, ready-to-drink cocktails that are well-aligned to a number of emerging consumer trends."
Fresca is most known for its sparkling soda water.
Fresca has received praise for its growth within the United States. Constellation Brands will help it adjust to the alcoholic bevearge industry. Constellation Brands’ brands include Corona, Modelo, and SVEDKA Vodka.