ROCHESTER, N.Y. — Sunday marked the start of Hispanic Heritage Month, which celebrates the histories, contributions and rich culture of the U.S. Latino and Hispanic communities.

In honor of Hispanic Heritage Month, News10NBC’s Briana Collier is highlighting a local business. She spoke with the owner of El Pilon Criollo Wednesday morning about the importance of shining a light on businesses in the community.

Briana’s full interviews with Alejandra Brown:

Throughout Hispanic Heritage Month, which runs from September 15 to October 15, El Pilon Criollo and other Latino-owned businesses in Rochester will be celebrating their heritage and inviting the community to join in the festivities.

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