PENFIELD, N.Y. — Some Bills fans in Rochester met Buffalo Bills offensive lineman Dion Dawkins on Tuesday at a special appearance at the Penfield Wegmans.

Dawkins celebrated the launch of his new cereal, “Buffalo Shnow Crunch,” which is exclusively sold at Wegmans locations in Western New York.

A portion of the sales will go toward his “Dion’s Dreamers Foundation,” which supports young men and women in underserved communities and those facing mental, financial, and physical hardship.

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